WTF is Lease to Own?

[Kracka]

From Mitsu's site:

2013 Lancer Evolution GSR

Lease: $259 per month / 24 months / $3,558 due at lease signing.Includes required refundable security deposit. Excludes tax, license, title, registration, documentation fees, insurance and the like.

OR

0.0% APR for 36 months (36 monthly payments of $27.78 per $1,000 financed at 0.0% APR)

This L2O deal keeps looking better and better