Mitsu going under in 2013?

**JET** · 12-27-2012

Still speculation at this point but was a little shocked to see Mitsu on this list:

http://hsrd.yahoo.com/_ylt=AuPmYizWA...150000624.html

I hope it doesn't happen, I am curious about the next gen Evo!

**Kracka** · 12-27-2012

Won't happen. They've put a lot already into their upcoming 2014 models.

**Trogdor** · 12-27-2012

No

http://mitsustyle.com/forums/showthread.php?t=32464

Mitsubishi's sales losses were intention. They couldn't make 100 million dollars worth of renovations to the Normal, IL plant with out shutting down production lines for the Galant, Eclipse, and Endeavor. They have planned for, and expected those numbers. Prior to this, they were the number one fastest growing brand.

Mitsubishi's financial situation is just fine. The company has it's hands in more than just cars and grossed over 90 billion dollars last year.

**Halon** · 12-27-2012

Mitsubishi made the reactor head and steam generators we (Westinghouse) installed as an upgrade to a nuke plant in Nebraska a couple years back. Crazy how many different industries they have their fingers in.

19TsiAwd90 · 12-27-2012

Mitsubishi makes EVERYTHING!!!!!!! Go look on your air conditioner(might have a mitsubishi fan or condenser) They are damn near a monopoly, as halon said they are into everything..

Jaei Sun · 12-27-2012

Then I recently read this on Autoblog, seems they just need better PR.

Mitsubishi Lancer, Outlander Sport named 2013 IIHS Top Safety Picks

http://www.autoblog.com/2012/12/27/m...top-safety-pi/

cudvig · 12-27-2012

isn't this strictly mitsubishi motors north america? Not the entire company?...

-Colin

**JET** · 12-27-2012

Yeah, of course it isn't the entire company. Mitsubishi Motors is its own subsidiary and Mitsu NA is a division of that. And Mitsu gained a 3% market share in 2011 after losing hugely the last 5+ years. Not what I would call earth shattering. I love Mitsu and they have a lot of potential, but they seem to be making some bad choices lately.

Suzuki pulled out of NA but didn't shut down the entire world's production. They better get their act together though! Ran across this too...

http://www.bbc.co.uk/news/business-20793829

**Trogdor** · 12-27-2012

The Suzuki thing was entirely different.

Suzuki the parent company and American Suzuki Motor Corporation (ASMC) are much like Mitsubishi and Mitsubishi Motors North America (MMNA). The difference is that ASMC was intending to stay in the US. Suzuki the parent company was not. Furthermore, the reason they were not selling well was because of supply. Dealers in the US were getting left over inventory from other markets. This made it really hard to get specific color and package combinations that people wanted. With Mitsubushi if someone wants a color/package combination and doesn't mind waiting, I can get them whatever they want. This was not the case with Suzuki. ASMC needed at US plant to keep up with demands. Suzuki opted not to invest in one. Mitsubishi however just dumped 100 million in to renewing the Normal, IL plant.

Not at all the same story.

Quote:

Originally Posted by Jaei Sun

Then I recently read this on Autoblog, seems they just need better PR.

Mitsubishi Lancer, Outlander Sport named 2013 IIHS Top Safety Picks

http://www.autoblog.com/2012/12/27/m...top-safety-pi/

The 12's were also top safety picks, as well as recommended by consumer reports. And, the lancer was just named the most reliable car over the last 15 years.
http://www.nydailynews.com/autos/mit...icle-1.1205917

mdost03 · 12-28-2012

Hope they don't go under here in the US, but they really need to step up their offerings in the future. Hopefully the next evo won't suck also.

**Kracka** · 12-28-2012

None of the Evos have sucked yet, I'm sure Mitsu will just keep improving like they have been. My guess is they go down in size though to follow Subaru's play.

DSMINMN · 12-28-2012

The Evo is turning into a hybrid if I do remember correctly, if that is an improvement then I guess..

**Trogdor** · 12-28-2012

Quote:

Originally Posted by DSMINMN

The Evo is turning into a hybrid if I do remember correctly, if that is an improvement then I guess..

Correct. There has been no official confirmation from Mitsubishi. But in talking with both our regional rep, and Mr. Yokozowa himself, they both unofficially said that's the direction it was going.

**Halon** · 12-28-2012

Wonder if it will be something like the NSX hybrid setup, where 2 wheels are powered by gas, and 2 powered by electric. Seems kind of interesting to me.

**JET** · 12-28-2012

A couple of pictures from the one article I was reading the other day that are quite interesting... They get shrunk as attachments, they are in the middle of this article - http://www.goodcarbadcar.net/2011/01...s-2001-to.html

**Trogdor** · 12-28-2012

Did you know that drastic drop in sales around 2002 was a direct result of Denny Hecker?

AJ · 12-28-2012

lol, wonder what he's selling these days.

**Trogdor** · 12-28-2012

Denny Hecker almost single handedly ended Mitsubishi's US presence. He held several millions of dollars worth of advertising. He approached MMNA about trading these advertising lots for several millions worth of lease returned vehicles.

MMNA agreed. What Hecker failed to tell them was that the advertising spots they now possessed, and had spend their entire advertising budget for the next several years on, were from 2am-6am.

**cmspaz** · 12-29-2012

I swear somebody mentioned the i-Miev Pikes Peak car but didn't see it when I skimmed the thread. This just popped up today. Interesting read.
http://www.autocar.co.uk/car-review/...miev-evolution

**Halon** · 12-29-2012

Quote:

Originally Posted by Trogdor

What Hecker failed to tell them was that the advertising spots they now possessed, and had spend their entire advertising budget for the next several years on, were from 2am-6am.

Sounds like Mitsu didn't ask the right questions, and can't point their fingers 100% at Hecker.