Quote:
Originally Posted by SLOW_V
Todor, no car business truly lose money on a deal... Other wise, they won't let you signed at the dotted line.
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Actually, in the last few months, we've lost money on a couple deals where the customer wanted to return a car (we don't have a return policy on new cars) and we've allowed them to do that (and get different cars). This ends up costing us money. But we do it from time to time for customer satisfaction.
But that's splitting hairs. You're, for the most part, right. We're not losing money on 99% of our car deals. But my point is that the profit margin is better if you finance with is. Thus we have a financial incentive to offer you a better rate. I doubt it would sound good if I said, "Well Mr. Customer, one of the benefits of allowing us to find you financing is that we work with multiple lenders who will each pull your credit and give you a higher rate than your bank."