Mitsu going under in 2013?

[JET]

Still speculation at this point but was a little shocked to see Mitsu on this list:

http://hsrd.yahoo.com/_ylt=AuPmYizWAbqUIeMItfco8jibvZx4;_ylc=X3oDMWFocTB 0OG1pBF9TAzIwMjM1MzgwNzUEYQMxMjEyMjYgZmluYW5jZSBic mFuZHMgZGlzYXBwZWFyIGJ2BGNjb2RlA3B6YnVmY2FoNQRjcG9 zAzIEZANlbwRlZAMxBGcDaWQtMjkzNzM2NgRpbnRsA3VzBGl0Y wMwBGx0eHQDU2l4YnJhbmRzdGhhdGNvdWxkZGlzYXBwZWFyaW4 yMDEzBG1jb2RlA3B6YnVhbGxjYWg1BG1wb3MDMQRwa2d0AzEEc GtndgM1BHBvcwMyBHNlYwN0ZC1mZWEEc2xrA3RpdGxlBHRhcgN odHRwOi8vZmluYW5jZS55YWhvby5jb20vdG9waWNzL2ZpbmFuY 2lhbGx5LWZpdC9maW5maXQtNi1icmFuZHMtbGlrZWx5LWRpc2F wcGVhci0xNTAwMDA2MjQuaHRtbAR0ZXN0AzcwMQR3b2UDMTI3O DE4ODg-/SIG=13j6aci22/EXP=1356723479/**http%3A//finance.yahoo.com/topics/financially-fit/finfit-6-brands-likely-disappear-150000624.html

I hope it doesn't happen, I am curious about the next gen Evo!

[Kracka]

Won't happen. They've put a lot already into their upcoming 2014 models.

[Trogdor]

No

http://mitsustyle.com/forums/showthread.php?t=32464

Mitsubishi's sales losses were intention. They couldn't make 100 million dollars worth of renovations to the Normal, IL plant with out shutting down production lines for the Galant, Eclipse, and Endeavor. They have planned for, and expected those numbers. Prior to this, they were the number one fastest growing brand.

Mitsubishi's financial situation is just fine. The company has it's hands in more than just cars and grossed over 90 billion dollars last year.

[Halon]

Mitsubishi made the reactor head and steam generators we (Westinghouse) installed as an upgrade to a nuke plant in Nebraska a couple years back. Crazy how many different industries they have their fingers in.

[19TsiAwd90]

Mitsubishi makes EVERYTHING!!!!!!! Go look on your air conditioner(might have a mitsubishi fan or condenser) They are damn near a monopoly, as halon said they are into everything..

[Jaei Sun]

Then I recently read this on Autoblog, seems they just need better PR.

Mitsubishi Lancer, Outlander Sport named 2013 IIHS Top Safety Picks

http://www.autoblog.com/2012/12/27/mitsubishi-lancer-outlander-sport-named-2013-iihs-top-safety-pi/

[cudvig]

isn't this strictly mitsubishi motors north america? Not the entire company?...

-Colin

[JET]

Yeah, of course it isn't the entire company. Mitsubishi Motors is its own subsidiary and Mitsu NA is a division of that. And Mitsu gained a 3% market share in 2011 after losing hugely the last 5+ years. Not what I would call earth shattering. I love Mitsu and they have a lot of potential, but they seem to be making some bad choices lately.

Suzuki pulled out of NA but didn't shut down the entire world's production. They better get their act together though! Ran across this too...

http://www.bbc.co.uk/news/business-20793829

[Trogdor]

The Suzuki thing was entirely different.

Suzuki the parent company and American Suzuki Motor Corporation (ASMC) are much like Mitsubishi and Mitsubishi Motors North America (MMNA). The difference is that ASMC was intending to stay in the US. Suzuki the parent company was not. Furthermore, the reason they were not selling well was because of supply. Dealers in the US were getting left over inventory from other markets. This made it really hard to get specific color and package combinations that people wanted. With Mitsubushi if someone wants a color/package combination and doesn't mind waiting, I can get them whatever they want. This was not the case with Suzuki. ASMC needed at US plant to keep up with demands. Suzuki opted not to invest in one. Mitsubishi however just dumped 100 million in to renewing the Normal, IL plant.

Not at all the same story.

Then I recently read this on Autoblog, seems they just need better PR.

Mitsubishi Lancer, Outlander Sport named 2013 IIHS Top Safety Picks

http://www.autoblog.com/2012/12/27/mitsubishi-lancer-outlander-sport-named-2013-iihs-top-safety-pi/

The 12's were also top safety picks, as well as recommended by consumer reports. And, the lancer was just named the most reliable car over the last 15 years.
http://www.nydailynews.com/autos/mitsubishi-lancer-named-reliable-car-15-years-article-1.1205917

[mdost03]

Hope they don't go under here in the US, but they really need to step up their offerings in the future. Hopefully the next evo won't suck also.