View Full Version : Mitsu going under in 2013?
Kracka
12-28-2012, 02:12 PM
None of the Evos have sucked yet, I'm sure Mitsu will just keep improving like they have been. My guess is they go down in size though to follow Subaru's play.
DSMINMN
12-28-2012, 02:24 PM
The Evo is turning into a hybrid if I do remember correctly, if that is an improvement then I guess..
Trogdor
12-28-2012, 02:41 PM
The Evo is turning into a hybrid if I do remember correctly, if that is an improvement then I guess..
Correct. There has been no official confirmation from Mitsubishi. But in talking with both our regional rep, and Mr. Yokozowa himself, they both unofficially said that's the direction it was going.
Halon
12-28-2012, 04:18 PM
Wonder if it will be something like the NSX hybrid setup, where 2 wheels are powered by gas, and 2 powered by electric. Seems kind of interesting to me.
A couple of pictures from the one article I was reading the other day that are quite interesting... They get shrunk as attachments, they are in the middle of this article - http://www.goodcarbadcar.net/2011/01/suzuki-mitsubishi-usa-sales-2001-to.html
Trogdor
12-28-2012, 07:34 PM
Did you know that drastic drop in sales around 2002 was a direct result of Denny Hecker?
lol, wonder what he's selling these days.
Trogdor
12-28-2012, 11:23 PM
Denny Hecker almost single handedly ended Mitsubishi's US presence. He held several millions of dollars worth of advertising. He approached MMNA about trading these advertising lots for several millions worth of lease returned vehicles.
MMNA agreed. What Hecker failed to tell them was that the advertising spots they now possessed, and had spend their entire advertising budget for the next several years on, were from 2am-6am.
cmspaz
12-29-2012, 09:24 AM
I swear somebody mentioned the i-Miev Pikes Peak car but didn't see it when I skimmed the thread. This just popped up today. Interesting read.
http://www.autocar.co.uk/car-review/mitsubishi/i-miev-evolution
Halon
12-29-2012, 11:03 AM
What Hecker failed to tell them was that the advertising spots they now possessed, and had spend their entire advertising budget for the next several years on, were from 2am-6am.
Sounds like Mitsu didn't ask the right questions, and can't point their fingers 100% at Hecker.
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