Re: Mitsu going under in 2013?
Denny Hecker almost single handedly ended Mitsubishi's US presence. He held several millions of dollars worth of advertising. He approached MMNA about trading these advertising lots for several millions worth of lease returned vehicles.
MMNA agreed. What Hecker failed to tell them was that the advertising spots they now possessed, and had spend their entire advertising budget for the next several years on, were from 2am-6am.
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