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not to dis on anything...
I went to school for this stuff. to make and design company logos as well as to knwo what is too much for a business logo.
Yes the turbo thing is really cool but at the same time it associates a specialty to the shop. We all know they are into the turbo thing but at the same time people will associate that that is all they do.
another thing is that the whole turbo in the circular letter idea is kind of played out in my opinion. When I was at school they kept telling us one major thing to remember...KISS. if you really want to know what that means I will tell you. But I am sure you can guess since the first 3 words are Keep It Simple.
It is easier for other companies to recognize a business logo when it is simple and professional looking. As well as does not look like something over done. by having the turbo in the Q can draw away from the actual letter and the name of the company. The turbo in the company logo overpowers the rest of the graphic.
this is strange saying this...in my professional opinion (yes I do have a degree in this stuff, advertising/marketing/public relations) stick to a non-graphical business logo. Lettering choice is just as powerful as a graphic.
Two pieces of advice.
outlined/semi outlined graphics or lettering draw eyes to the main focus of the piece. it gives a border of focus to the eye of what needs to be looked at. for example. write a sentance or a word on a piece of paper. then write it again with an outline around it. you can read the outlined word or sentence faster due to the fact that your eyes now have a defined bordered area of focus (there is a lot of studies on this, if you want the info I have it).
another thing is to use connectivity. connecting words and or letters helps aid in the flow of reading as well as flow of thought. Read a sentence in Times vs. a sentence in arial. times is a sarif font and arial is a san sarif font. that means there is a lil line notch at the top and sides of the times letters. that can aid in readability cause it gives the eye a path to follow. now sometimes though that can be a drawback in graphical logos due to that you want a person to focus longer on the graphic but not too long...especially if they are driving. long enough to imprint the logo in there mind but simple enough to remember.
sorry if this bothers anyone or makes someone feel I am dogging on there stuff. Like I said, I went to school for this so I have a wealth of knowledge about it.
I stopped the other design because I was trying to do the graphical turbo thing but it draws away from the name too much and it takes the focus off the entire company name and places it all on the Q in which TURBO having a T for a first letter causes a shift in focus on the company name as well since the company does not have turbo in its name anywhere. peace.
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