We have come up as number one on some searches like "DSM Fuel Injectors" and "SRT-4 Clutches" but we want to at least be on page 1 for any search including our keywords.
Since you can't pay for better positions you have to do it the old fashion way and improve how your site looks in the eyes of the search engine. Inbound links and keywords are the main things google looks at, check this out:
http://money.cnn.com/magazines/busin...ion=2007051415
I'm working on a .edu link from the U of M, adding us as dealers to every manufacturer site I can think of, and trying to generate and inbound links that we can to move us up.