Quote:
Originally Posted by S2kracka
I suggest focusing on markets that you can better serve. By that, I mean 2WD cars since that is what your dyno is capable of handling, especially with the saturation of DSM/Mitsu shops already in existence near the Twin Cities. The national EVO market is going to be very tough to crack in to since you do not have an AWD dyno nor a shop EVO. What about focusing on the 350Z/G35 and the GTO (along with your current DSM endevors) since the shop already has those cars at its disposal? I know there is a decent amount of GTO's running around the Cities because I've been on the Minnesota section of the national board numerous times. The Z/G population is also growing and as far as I know there isn't a Midwest shop that focuses on them. You were saying you can't crack into the Mustang/F-Body market, but I think the GTO may be your ticket in. Another thing I think is important is having your shop cars make a presence at all events during the summer. Keep your cars up and running at all times, and when some downtime is needed, make it as brief as possible. It says a lot for a shop and instills trust with their customers if they are able to keep their cars together.
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Thanks for the insight Chris. I must say I have had the same thoughts in regards to the GTO/350Z/G35 markets simply because we do own the cars and can most definitely get the parts. The problem is that we love turbochargers! Thus the obvious correlation between the DSM, WRX/STi, Evo, and SRT-4. These markets are also a lot easier to reach as there are both local and national forums that we have sponsored that lead to 90% of our business. I also think that the similarities between the DSM and the Evo kind of forced us to pursue the market.
So that leaves us with two choices, get an AWD dyno to pursue these markets or switch it up completely and focus on different markets. But like you said the competition in the area has grown immensely over the past few years especially in the markets we currently serve!
And at that I will stop rambling. You may have noticed that I haven't come to a conclusion, and that's because we still don't have one! lol
Chris