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Originally Posted by v8klla
We're still trying to feel out which methods of advertising are going to be the most effective for us...
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Well, luckily your audience is probably listening to the radio during the cheap hours, like when they are in the garage wrenching, or out on the road "driving competitively"
I would agree with reid that a local billboard might be very helpful, kind of like those mcdonalds billboards that say "hot french fries, next exit" those work on me.