[DoughtCom]

I've done a LITTLE website marketing. First thing to note is for a bit after your site shows up on google (most important search engine) it has something called the "sandbox effect" if I remember correctly. What this means google see's a new domain and a new site and they automatically rank it higher for about a month or so. After that time period it'll trickle down the list if it isn't optimized.

The reality of the matter is you will never be able to keep up with different rules and google changes. It's a full time job and that's why search engine optimizers make a lot of money.

So you have a choice... you can try to optimize it as much as possible by searching for current rules which is a good idea (but don't expect amazing results) and this also requires a lot of thinking about keywords and such.

Or you can use google tools and create marketing campaigns using their pay per click section. This enables you to setup a marketing campaign based off of keywords, set a monthly and or daily limit and the site will show up on the right. If done correctly I've seen great results with just 20 dollar campaigns... however it depends on how much traffic you really want and what you're competing against.

Hope this helps...