MitsuStyle - View Single Post - The Man Who Said No to Wal-Mart

Black97civic · 01-21-2006

It definately makes sense from his position. The end says that his tombstone could call him the "dumbest CEO ever, the man who didn't sell to wal-mart" I totally disagree.

He didn't want to sell out and tarnish his company's name. You can't sell a $500 mower next to a $100 mower when you have walmart shoppers comparing them, and to make it competative, he would have to abandone the quality associated with his brand.

Either lose 20% now, and possibly gain it back, or keep that 20% and have your product be doubted forever because you had to cheap out on materials.

01-21-2006	#3
Black97civic 35mpg Become the 16-Bit Wizard Champion! Join Date: Oct 2003 Location: Minnetonka, MN Posts: 731	Re: The Man Who Said No to Wal-Mart It definately makes sense from his position. The end says that his tombstone could call him the "dumbest CEO ever, the man who didn't sell to wal-mart" I totally disagree. He didn't want to sell out and tarnish his company's name. You can't sell a $500 mower next to a $100 mower when you have walmart shoppers comparing them, and to make it competative, he would have to abandone the quality associated with his brand. Either lose 20% now, and possibly gain it back, or keep that 20% and have your product be doubted forever because you had to cheap out on materials.