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View Full Version : MAPerformance Labor Rate Increase Effective 4/15/08


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HiImBrian
04-17-2008, 01:02 PM
^looks like I can't play as much anymore :( lol

Goat Blower
04-17-2008, 02:20 PM
I'll vouch for overhead going up as well. I just got a bill from our building manager saying we all owe more for snowplowing costs for fiscal 2007. WTF?

I swear someone's in my pocket every minute of the day and I don't even get flowers and a card.

DSM_421
04-17-2008, 03:07 PM
I think everyone knows the labor raise had to be done and was justified, atleast I do.

I still believe $110/hr is respectable. I just think that some think it is a big jump from the current rate. I mean after all you made your name being the cheapest labor around. Then you got a bunch of local loyal customers who helped get your company to where it is today regardless of how much you may have profitted.

Also I do agree with Brian that is will be VERY hard to compete with DB as far as tuning goes.

Kevin 1G Drummer
04-17-2008, 05:22 PM
I'll vouch for overhead going up as well. I just got a bill from our building manager saying we all owe more for snowplowing costs for fiscal 2007. WTF?

I swear someone's in my pocket every minute of the day and I don't even get flowers and a card.
So does that mean if I give you flowers and a card, I can be in your pocket too? haha jk

Sorry to hear about the price hike guys, I hope you don't lose too much buisness because of it.

JET
04-17-2008, 09:24 PM
I think once you get over $100/hr people's eyes bug out of their heads. This is a strategy for your business, so you do what is needed to acheive that strategy. You guys are thinking long term, and that is good.

Kracka
04-18-2008, 12:35 AM
I think once you get over $100/hr people's eyes bug out of their heads.
This is true. I think MAP really grew their customer base by having such cheap labor rates compared to elsewhere so its a bit of a shock for some to see a 35-40% increase in one shot. But hell, with LSE gone the competition has been lessened a bit so we'll see if the market is willing to support it.

HiImBrian
04-18-2008, 01:13 AM
^I'll be one to say that their cheap labor attracted me. When it came to stuff like changing my clutch, I took to map because it was cheaper for them to do it than for me to waste twice the time doing it. Looks like I'm just gunna be doing more diy stuff when I can.

v8klla
04-18-2008, 10:12 AM
This is true. I think MAP really grew their customer base by having such cheap labor rates compared to elsewhere so its a bit of a shock for some to see a 35-40% increase in one shot. But hell, with LSE gone the competition has been lessened a bit so we'll see if the market is willing to support it.

I think you hit the nail on the head, this isn't just a labor rate change this is a positioning change. With LSE closing and our limited staff we just cannot handle the increased demand. When we first started I thought we could succeed by offering cheap labor and relying on volume, but I was new to this industry ;) I didn't realize the stresses involved with a performance shop which range from waiting on parts, to missing deadlines, to warranty issues and beyond. In order to support the demand we are receiving now we would need to expand significantly in regards to technicians and at the $75/hr rate we simply could not afford to do so as said technicians can easily make more than we would be able to offer at the local dealership.

Essentially we were left with no choice but to make this labor rate change and relieve some of the demand. I know it sucks for those that utilized our low labor rates in the past, but we simply did not have a choice.

It is also important to note that we actually like to work on DSM's lol. If you have a project in mind please don't hesitate to give us a call, we can actually offer some discounts for members now!

Kracka
04-18-2008, 11:02 AM
Does my discount = a $50 Evo clutch job? ;)
I hope it does!

v8klla
04-18-2008, 11:10 AM
Ha you wish ;) Like I said if any of you guys are ever in need of some work done don't hesitate to give us a call and I'll see what we can do.