ABV
02-06-2004, 03:29 PM
For Immediate Release
HOT WHEELS® NAMED SCCA PRORALLY PRESENTING SPONSOR
TOPEKA, Kan. (Feb. 6, 2004 ) The Sports Car Club of America, Inc.,
announced today its agreement with Mattel, Inc. s Hot Wheels® brand, to
become the presenting sponsor for the SCCA® ProRallySM Championship.
As part of the one-year agreement, which begins in 2004, the Championship
will now officially be known as the SCCA ProRally Championship presented by
Hot Wheels®.
When we look for business partners, we seek out the best, said Steve
Johnson, SCCA President and CEO. Just as the SCCA ProRally Championship is
the leading domestic rally program, Hot Wheels is the most well-known,
respected die-cast manufacturer. Having such a high-profile brand name on
board gives us a chance to further enhance the Championship and provides
both sides with a unique opportunity to approach a demographic in which
each has a high interest.
In addition to being recognized at the Championship s presenting sponsor,
Hot Wheels® cars will also be recognized as the Official Die-Cast partner
of the ProRally Championship granting all necessary licensing rights
relating to the production of all SCCA ProRally-related die-cast and
radio-controlled products.
It was only natural that we form this partnership with the SCCA ProRally
Championship and the SCCA the top grassroots motor sports organization,
said John Coyne, Director of Hot Wheels Marketing. With our new line of
die-cast rally cars and rally track set to launch, our agreement with the
SCCA ProRally Championship allows us to step to the front of the line and
form a partnership with America s premier Rally Championship while
promoting our products.
About the Sports Car Club of America, Inc.
Founded in 1944, the Sports Car Club of America, Inc. is a 60,000-plus
member motorsports organization incorporating all facets of autocross,
rally, and both club and professional motorsports events. It annually
sanctions nearly 2,000 events through its 109 regions and professional
subsidiary, SCCA Pro Racing Ltd. Landmark events for the Club include the
SCCA ProRallySM Championship Presented by Hot Wheels®, the Club Racing
Valvoline Runoffs® National Championship races at the Mid-Ohio Sports Car
Course, The Tire Rack Solo II® National Championships and ProSolo®
NationalSeries at Forbes Field, Topeka, Kan. For more information, please
visit <http://www.scca.com/>www.scca.<http://www.scca.com/>com.
About Mattel
Mattel, Inc., (NYSE: MAT,
<http://www.mattel.com/>www.mattel.<http://www.mattel.com/>com) is the
worldwide leader in the design, manufacture and marketing of toys and
family products, including Barbie®, the most popular fashion doll ever
introduced. The Mattel family of toys and games is comprised of such
best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and
Fisher-Price®, which also includes Little People®, Rescue Heroes", Power
Wheels®, as well as a wide array of entertainment-inspired toy lines. With
worldwide headquarters in El Segundo, Calif., Mattel employs approximately
25,000 people in 36 countries and sells products in more than 150 nations
throughout the world. The Mattel vision is to be the world s premier toy
brands - today and tomorrow.
-30-
_______________________
Eric Prill
Director of Communications
Sports Car Club of America
SCCA Pro Racing/Speed World Challenge
785-357-7222, 785-232-7228 fax
800-770-2055 toll free
785-250-7920 mobile
HOT WHEELS® NAMED SCCA PRORALLY PRESENTING SPONSOR
TOPEKA, Kan. (Feb. 6, 2004 ) The Sports Car Club of America, Inc.,
announced today its agreement with Mattel, Inc. s Hot Wheels® brand, to
become the presenting sponsor for the SCCA® ProRallySM Championship.
As part of the one-year agreement, which begins in 2004, the Championship
will now officially be known as the SCCA ProRally Championship presented by
Hot Wheels®.
When we look for business partners, we seek out the best, said Steve
Johnson, SCCA President and CEO. Just as the SCCA ProRally Championship is
the leading domestic rally program, Hot Wheels is the most well-known,
respected die-cast manufacturer. Having such a high-profile brand name on
board gives us a chance to further enhance the Championship and provides
both sides with a unique opportunity to approach a demographic in which
each has a high interest.
In addition to being recognized at the Championship s presenting sponsor,
Hot Wheels® cars will also be recognized as the Official Die-Cast partner
of the ProRally Championship granting all necessary licensing rights
relating to the production of all SCCA ProRally-related die-cast and
radio-controlled products.
It was only natural that we form this partnership with the SCCA ProRally
Championship and the SCCA the top grassroots motor sports organization,
said John Coyne, Director of Hot Wheels Marketing. With our new line of
die-cast rally cars and rally track set to launch, our agreement with the
SCCA ProRally Championship allows us to step to the front of the line and
form a partnership with America s premier Rally Championship while
promoting our products.
About the Sports Car Club of America, Inc.
Founded in 1944, the Sports Car Club of America, Inc. is a 60,000-plus
member motorsports organization incorporating all facets of autocross,
rally, and both club and professional motorsports events. It annually
sanctions nearly 2,000 events through its 109 regions and professional
subsidiary, SCCA Pro Racing Ltd. Landmark events for the Club include the
SCCA ProRallySM Championship Presented by Hot Wheels®, the Club Racing
Valvoline Runoffs® National Championship races at the Mid-Ohio Sports Car
Course, The Tire Rack Solo II® National Championships and ProSolo®
NationalSeries at Forbes Field, Topeka, Kan. For more information, please
visit <http://www.scca.com/>www.scca.<http://www.scca.com/>com.
About Mattel
Mattel, Inc., (NYSE: MAT,
<http://www.mattel.com/>www.mattel.<http://www.mattel.com/>com) is the
worldwide leader in the design, manufacture and marketing of toys and
family products, including Barbie®, the most popular fashion doll ever
introduced. The Mattel family of toys and games is comprised of such
best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and
Fisher-Price®, which also includes Little People®, Rescue Heroes", Power
Wheels®, as well as a wide array of entertainment-inspired toy lines. With
worldwide headquarters in El Segundo, Calif., Mattel employs approximately
25,000 people in 36 countries and sells products in more than 150 nations
throughout the world. The Mattel vision is to be the world s premier toy
brands - today and tomorrow.
-30-
_______________________
Eric Prill
Director of Communications
Sports Car Club of America
SCCA Pro Racing/Speed World Challenge
785-357-7222, 785-232-7228 fax
800-770-2055 toll free
785-250-7920 mobile